graphic design whinge: zero-one
desktop publishing / graphic design / whatever you want to call it can be funny at times. everyone is so confused over technology and what it can or can't do that common sense just seems to go sailing out the closest window. there are some fairly odd requests from time to time, as though they are just making this stuff up. usually, the 'professional' is going to know more than the client (hopefully) yet when you try to point out the impossibility of their request you get hit with the "do you know what you're doing?" question. two classics i've been hit with lately.
1. alterations to full colour jobs, written on a colour printout or printed piece, faxed through.
genius. the first practical fax was created in 1902 (history of the fax machine) yet people still struggle with the concept. newsflash to any future genius, the fax is black and white. no colour, no grey, no magic layers or talking. black and white. that's it.
ball-point pen writing on a colour photo comes through as a massive black square. i found the point even more highlighted by a 44 page brochure being faxed through one day. 44 pages of almost solid black. it made it most of the way before the toner ran out.
2. altering photos.
yes i'm aware of something called photoshop but wow, some tools really think magic happens (people apart from those social-sputum bumper sticker ownners i mean). imagine this: a photo of several items next to each other, a few are sitting behind the others. the request, "we want to move those two at the front and bring one from behind to the front". far out. yet when you say that you can't do it and you'll have to reshoot the whole "don't you guys have photoshop?" raises it's ugly head. the cloning tool in photoshop only goes so far! you can 'clone' but not suddenly invent stuff. the cartoon below covers it beautifully:
Click on the image to see one you can read without suffering a migrane. He's got more great work here: Greystone Inn.
quote for the day:
"Never underestimate the power of human stupidity."
Robert A. Heinlein (1907 - 1988)
1. alterations to full colour jobs, written on a colour printout or printed piece, faxed through.
genius. the first practical fax was created in 1902 (history of the fax machine) yet people still struggle with the concept. newsflash to any future genius, the fax is black and white. no colour, no grey, no magic layers or talking. black and white. that's it.
ball-point pen writing on a colour photo comes through as a massive black square. i found the point even more highlighted by a 44 page brochure being faxed through one day. 44 pages of almost solid black. it made it most of the way before the toner ran out.
2. altering photos.
yes i'm aware of something called photoshop but wow, some tools really think magic happens (people apart from those social-sputum bumper sticker ownners i mean). imagine this: a photo of several items next to each other, a few are sitting behind the others. the request, "we want to move those two at the front and bring one from behind to the front". far out. yet when you say that you can't do it and you'll have to reshoot the whole "don't you guys have photoshop?" raises it's ugly head. the cloning tool in photoshop only goes so far! you can 'clone' but not suddenly invent stuff. the cartoon below covers it beautifully:
Click on the image to see one you can read without suffering a migrane. He's got more great work here: Greystone Inn.
quote for the day:
"Never underestimate the power of human stupidity."
Robert A. Heinlein (1907 - 1988)
posted by brent c. airey at 11:27 AM
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